IBS Quiz - Week 01 & 02

Select the different layers of the external business environment (There are more than one correct answer)

• Market Environment

• Industry Environment

• Organisation

• Macro-Environment

What is SWOT

• A business environment analysis tool that analyses only internal environment

• A business environment analysis tool that analyses only external environment

• A business environment analysis tool that analyses both internal & External environment

What does SWOT stands for

• S - Smart

  W - World

  O - Organisation

  T - Time

• S - Strengths

  W - Weaknesses

  O - Opportunities

  T - Threats

• S - Strength

  W - World

  O - Organisation

  T - Threat

Which of the factors of SWOT analyses the internal environment

• Strengths

• Opportunities

• Threats

• Wekanesses

Which of the factors of SWOT analyses the external environment

• Strengths

• Opportunities

• Threats

• Wekanesses

_________ is the management process responsible for identifying, anticipating and satisfying customer requirements profitably​

Which of the marketing orientation assumes “People will buy anything if it’s cheap enough”​

• Product Orientation

• Marketing Orientation

• Production Orientation

• Selling Orientation

Which of the marketing orientation assumes “Focusing and improving the quality of the product will bring more buyers”​

• Product Orientation

• Marketing Orientation

• Production Orientation

• Societal Marketing Orientation

Which of the marketing orientation assumes “Customers need persuading”​

• Product Orientation

• Selling Orientation

• Production Orientation

• Societal Marketing Orientation

Which of the marketing orientation assumes “the needs of the customers should be the center of marketing”​

• Product Orientation

• Relationship Marketing Orientation

• Marketing Orientation

• Societal Marketing Orientation