3.02 marketing research

A boutique uses a company that provides trend and color forecasting to help them plan for their buying for the upcoming season. Which fashion indicator is this?

• consumer services

• fashion trends

• fashion services

• sales service

A clothing company contacts the local business development office for employment data. Which reasearch is this?

• Primary

• Secondary

• Sales

• Consumer

Paul wants to work in an industry that dictates the colors and fabrics that will be used in apparel during a specific season. What fashion career is this?

• Consumer services

• Fashion services

• fashion trends

• color services

A person reads magazines to keep up with trends like Vogue, Cosmopolitan, Elle and InStyle. These magazines are considered:

• sales research

• consumer research

• trade publications

• consumer publications

Cove hired a firm to collect research data about current and potential customers. This is an example of which type of research?

• Primary

• Secondary

• Sales

• Consumer

Models wear cropped tops and maxi skirts and then all the girls in the high school wear them. What fashion indicator is this?

• consumer services

• fashion trends

• fashion services

• color services

A clothing store asks if one is willing to complete a short survey after visiting its site. The survey illustrates a type of: _________

• Sales research

• consumer research

• comparison research

• trade publication

A retail sales manager reviews the logs at the end of thday. What kind of marketing method is this?

• Sales research

• consumer research

• comparison shopping

• consumer publication

two students are watching the MTV awards to see that the celebrities are wearing to consider which styles of prom dresses might be in fashion this year. What type of marketing method is this?

• sales research

• consumer research

• comparison shopping

• tradepublication

two students look at several fashion magazines to plan their back to school wardrobes. What kind of marketing method is this?

• Sales research

• consumer research

• comparison shopping

• consumer publication