Retail Management Midterm

Types of needs that satisfied when purchases accomplish a specific task.

• Utilitarian Needs

• Hedonic Needs

Type of needs that are satisfied when purchases accomplish a need for entertainment, emotional, and recreational experience as in department stores or specialty stores.

• Utilatarian needs

• Hedonic needs

What is the definition of customer buying behavior?

• The process of researching the best product for the lowest price

• The process of deciding where to shop for a product

• The process of choosing, purchasing, and using a product

• The process of returning a product

What is the term for a type of buying behavior in which a customer buys a product without much thought or planning?

• Impulse Buying

• Rational Buying

• Emotional buying

• Social buying

What is the term for the process in which a customer decides to stop buying a product or brand?

• Purchase decision

• Information search

• Evaluation of alternatives

• Post-purchase evaluation

• None of these

What is the term for a customer who repeatedly buys the same product or brand?

• Loyal customer

• Impulse buyer

• Discount shopper

• Bargain hunter

What is the term for the process in which a customer decides to purchase a product?

• Purchase decision

• Information search

• Evaluation of alternatives

• Post-purchase evaluation

What is the first stage in the buying process?

• Information Search

• Need Recognition

• Evaluation

• Choice

What is the term for the process of considering alternative products before making a final purchase decision?

• Need Recognition

• Information Search

• Purchase Decision

• Loyalty

What is the term for the process in which a customer evaluates their satisfaction with a product after purchase?

• Purchase decision

• Information search

• Evaluation of alternatives

• Post-purchase evaluation