IPD&D WEEK 11

What does DFE stand for?

• Design for Earth

• Design for Efficiency

• Design for Environment

• Design for Economy

Which of the following is NOT considered an environmental impact of a product?

• Energy consumption
• Natural resource depletion
• Price fluctuations
• Solid waste generation

What is the goal of Design for Environment?

• To maximize energy consumption
• To minimize environmental impacts
• To increase waste generation
• To promote resource depletion

What are the two life cycles that are important in Design for Environment?What would you do in outer space?

• Production and disposal
• Material use and waste avoidance
• Natural life cycle and industrial life cycle
• Energy efficiency and waste management

Which of the following is an environmental impact category?

• Economic growth
• Technological advancements
• Air pollution
• Social inequality

What are the managerial uses of conjoint analysis?

• Defining the optimal combination of features for a product
• Predicting customer judgments among objects with different features
• Identifying market opportunities for feature combinations not currently available
• All of the above

What is the purpose of conjoint analysis?

• To understand consumer preferences for products or services
• To conduct regression analysis
• To measure respondent preference for multiple attributes
• To create experimental designs

What is the difference between market testing and test marketing?

• Market testing is a form of test marketing
• Test marketing is a more common form of market testing.
• Test marketing is a detailed version of market testing.
• Test marketing is no longer used due to its drawbacks.

Which of the following is NOT a form of market testing?

• Simulated test market
• Informal sale
• Rollout
• Test marketing

What is a product concept?

• A possible product idea
• A detailed version of the new-product idea
• The way consumers perceive a product
• A form of market testing