CCO201-REVIEW

According to Chapter 1 of the textbook: “Corporate communication: a guide to theory and practice”, What is the definition of Vision?

• The profile and values communicated by an organization.

• The ways or means in which the corporate objectives are to be achieved and put into effect.

• Statements of overall aims in line with the overall purpose.

• Desired future state, the aspiration of the organization ("where are we going?").

What is Stakeholder?

• Nobody

• Any group or individual who can not affect or is affected by the achievement of the ogranization's objectives

• Any group or individual who can affect or is affected by the achievement of the ogranization's objectives.

• Any group or individual who can affect or is not affected by the achievement of the ogranization's objectives

What is Team?

• A number of people who do something together as a group.

• An individual who wants to work for a company

• A range of techniques used to engage the purchaser.

• All are correct

What is Advertising?

• The management process responsible for identifying, anticipating, and satisfying customer requirements profitably.

• The process of gaining the public's attention through paid media announcements

• The tactics and media that are used to communicate with internal and external groups.

• The process or trend whereby audience segments become more heterogeneous and dividided and therefore more difficult to reach in one.

Lecturers of FPT University are:

• Internal stakeholders

• External stakeholders

• Outsiders of the university

• All are correct

Suppliers and Customers of a corporate are:

• Internal stakeholders

• External stakeholders

• No one

• All are correct

What is the culture of an organization?

• The core values of an organization as shared by its members.

• The profile and values communicated by an organization

• The total collection of branded trademarks that a company owns and applies to its products or services.

• The general values and beliefs held and shared by members of an organization.

Contractual: Customers, employees, distributors, suppliers, shareholders, lenders (banks) are:

• Primary stakeholders

• Secondary stakeholders

• Third stakeholders

• None of the above

Symbolism is:

• All planned forms of it, including corporate advertising, events, sponsorship, publicity and promotions

• Corporate logos and the company house style of an organization

• The soul, persona, spirit, and culture of the organization manifested in some way

• Corporate’s distribution

Sony is the example of ….. ‘s identity structure:

• Monolithic

• Endorsed

• Branded

• None of the above