CCO201-REVIEW
Quiz
•
Business
•
University
•
Medium
Thai Vu
Used 9+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Chapter 1 of the textbook: “Corporate communication: a guide to theory and practice”, What is the definition of Vision?
The profile and values communicated by an organization.
The ways or means in which the corporate objectives are to be achieved and put into effect.
Statements of overall aims in line with the overall purpose.
Desired future state, the aspiration of the organization ("where are we going?").
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Stakeholder?
Nobody
Any group or individual who can not affect or is affected by the achievement of the ogranization's objectives
Any group or individual who can affect or is affected by the achievement of the ogranization's objectives.
Any group or individual who can affect or is not affected by the achievement of the ogranization's objectives
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Team?
A number of people who do something together as a group.
An individual who wants to work for a company
A range of techniques used to engage the purchaser.
All are correct
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Advertising?
The management process responsible for identifying, anticipating, and satisfying customer requirements profitably.
The process of gaining the public's attention through paid media announcements
The tactics and media that are used to communicate with internal and external groups.
The process or trend whereby audience segments become more heterogeneous and dividided and therefore more difficult to reach in one.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lecturers of FPT University are:
Internal stakeholders
External stakeholders
Outsiders of the university
All are correct
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Suppliers and Customers of a corporate are:
Internal stakeholders
External stakeholders
No one
All are correct
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the culture of an organization?
The core values of an organization as shared by its members.
The profile and values communicated by an organization
The total collection of branded trademarks that a company owns and applies to its products or services.
The general values and beliefs held and shared by members of an organization.
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