CCO201-REVIEW

CCO201-REVIEW

University

10 Qs

quiz-placeholder

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CCO201-REVIEW

CCO201-REVIEW

Assessment

Quiz

Business

University

Medium

Created by

Thai Vu

Used 9+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Chapter 1 of the textbook: “Corporate communication: a guide to theory and practice”, What is the definition of Vision?

The profile and values communicated by an organization.

The ways or means in which the corporate objectives are to be achieved and put into effect.

Statements of overall aims in line with the overall purpose.

Desired future state, the aspiration of the organization ("where are we going?").

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Stakeholder?

Nobody

Any group or individual who can not affect or is affected by the achievement of the ogranization's objectives

Any group or individual who can affect or is affected by the achievement of the ogranization's objectives.

Any group or individual who can affect or is not affected by the achievement of the ogranization's objectives

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Team?

A number of people who do something together as a group.

An individual who wants to work for a company

A range of techniques used to engage the purchaser.

All are correct

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Advertising?

The management process responsible for identifying, anticipating, and satisfying customer requirements profitably.

The process of gaining the public's attention through paid media announcements

The tactics and media that are used to communicate with internal and external groups.

The process or trend whereby audience segments become more heterogeneous and dividided and therefore more difficult to reach in one.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lecturers of FPT University are:

Internal stakeholders

External stakeholders

Outsiders of the university

All are correct

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Suppliers and Customers of a corporate are:

Internal stakeholders

External stakeholders

No one

All are correct

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the culture of an organization?

The core values of an organization as shared by its members.

The profile and values communicated by an organization

The total collection of branded trademarks that a company owns and applies to its products or services.

The general values and beliefs held and shared by members of an organization.

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