Business Benchmark: Unit 5,6

Which marketing method involves sending promotional materials directly to potential customers' mailboxes?

• Free samples
• Leaflets and brochures
• Direct mail
• Website

What type of promotional materials are provided to customers without charge to try out a product?

• Leaflets and brochures
• Direct mail
• Free samples
• Newspaper articles

Which marketing method uses printed materials to distribute information and promote products or services?

• Television and radio advertising
• Free gifts with every purchase
• Leaflets and brochures
• Point-of-sales display

What form of media is commonly used to publish news and information about various topics?

• Website
• Direct mail
• Free samples
• Newspaper articles

Which marketing strategy involves displaying products or advertisements at the location where customers make purchases?

• Sponsorship
• Point-of-sales display
• Free gifts with every purchase
• Television and radio advertising

What term is used to describe the financial support provided by a company to an event, individual, or organization in exchange for advertising benefits?

• Free samples
• Sponsorship
• Website
• Leaflets and brochures

Which mediums are commonly used for promoting products or services through audiovisual content?

• Point-of-sales display
• Television and radio advertising
• Free gifts with every purchase
• Newspaper articles

Which digital platform is commonly utilized for online presence, showcasing products, and providing information?

• Direct mail
• Free samples
• Website
• Leaflets and brochures

Which term refers to the introduction or initiation of a new product, service, or event?

• Hyped
• Ploys
• Launch
• Hits

Where can customers typically find and purchase products directly?

• Public relations
• Hyped
• Retail stores
• Log on