Incubator Day 3

What accounts will drop from the book in the next month?

• All accounts that are already contacted

• Drop Uncontactable, Fraud, Spend, Banhammer, APAC Exclusions, Correct Market, Org is Agency, Untrusted Advs, Disabled Accts, etc.

• Drop Uncontactable, Government Account, Internal Meta Sales Account (GBG), Banned From Sales, PCI Red, fraud Cool down period: uncontactable 28D, others 28D

• All 350 accounts will be dropped to refresh the book

What is the Meta Pixel ?a. b. c. d.

• A piece of code that tracks visitors to a website based on their Facebook ID.

• A piece of code that monitors an app user's engagement and what they're doing in the app.

• A Facebook based browser script that checks whether visitors commented on a post.

• A cookies that tracks a user's browser and determines whether they've previously visited a competitors'swebsite.

Can advertiser setup the Aggregated Event Measurement without having business manager?

• Yes

• No

Advertiser will be able to switch on the Value optimization for Purchase event during the setup for AEM. How many slots will be taken instantly once the purchase will be activated?

• 2

• 4

• 6

• 8

The ____________ allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events

• Custom Events

• Conversions API

• Aggregated Event Measurement

• Meta Pixel

How does implementing the Conversions API benefit advertisers?

• The Conversions API cna help establish visibility to cookies on web browsers and ensures business adhere to the General Data Protection Regulation (GDOR)

• The Conversions API can bypass the data privacy limitations on the IOS 14.5+ update.

• The Conversions API can help manage information directly from cookies to expand visibility.

• The Conversions API helps make data sharing more reliable providing better performance today, and prepares businesses for future changes to the ads ecosystem

Advertisers will be able to run ad campaigns optimizing for the new events immediately and reporting changes will be consistent with the existing AEM experience. To recap, in existing AEM experience, data may be delayed up to ___ days when an offsite conversion is reported from iOS 14.5+ users.

• 1 day

• 3 days

• 7 days

• 28 days

What are the different benefits of a Facebook Pixel? Select all that applies.

• Measure cross - device conversions

• Server - based tracking features

• Optimise delivery to people who are likely to take action

• Create custom audiences from website visitors.

Is CAPI a solution for data loss caused by iOS 14.5?

• True

• False

Select all the methods for CAPI set up

• Manual integration

• Via a partner integration

• Conversion API Gateway

• Via AEM set up