Unit 7

Bethany’s chain of day spas has been inundated with customers. Her staff spends precious hours maintaining client files, sending bills, and processing paperwork. What type of technology might assist Bethany in streamlining her operation?

• social media sites

• enterprise software systems

• online video

• e-commerce systems

What does project management software, such as Slack and Basecamp, offer to remote workers?

• artificial intelligence

• marketing channels

• online billing solutions

• real-time collaboration

Kiera is seeking to increase her customer base for her shop of animatronic garden sculptures, but she is finding that traditional means of marketing are failing to generate interest in her products. How can Kiera increase her customer base through technology?

• enable an enterprise software to streamline operations

• acquire collaboration tools to run projects smoothly

• use social media to generate interest in new products

• switch to cloud computing to allow for remote work

Part of the reason for the success of transportation services—such as Uber and Lyft—over traditional driving services has been the ability of customers to be able to summon a ride at any time and check on the status of the driver. In these cases, what type of technological innovation, highlighted by the customers, allowed these businesses to thrive?

• mobile computing

• cloud computing

• intranets

• wireframes

Why are small businesses especially vulnerable to computer hacks?

• Small businesses are more susceptible to data outages.

• Only a small percentage of businesses have the right defenses.

• Artificial intelligence has allowed computer hacks to be weaker.

• Enterprise business software allows for more intrusive hacks.

What is one advantage for an entrepreneur in establishing an online business?

• choice of product

• convenience

• customer experience

• expanded reach

What is an advantage to a customer of using an online business over a bricks-and-mortar business?

• low set-up costs

• marketing

• convenience

• physical interaction

Mirabel has made the step of transitioning her dairy shop business to one that is online only. Her customers now order their milk, eggs, and cheese using a mobile app, and Mirabel’s staff arranges for the packing and mailing of these products. Based on Mirabel’s business model and products, what is a unique vulnerability she faces online as compared to other kinds of online businesses?

• computer hacks

• shipping delays

• site outages

• customer convenience

What is a common drawback in using text messages for business communications?

• reliance on physical media

• slow communication

• need for desktop computer

• misuse of language

What is the most accepted form of business communication?

• email

• text

• video

• faxing