Quiz 2 Gerencia de Mercadeo

Brand management. Choose the word partnerships to their meaning.

BRAND LOYALTY

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand (or its logo and slogan)

Brand management. Choose the word partnerships to their meaning.

BRAND IMAGE

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand (or its logo and slogan)

Brand management. Choose the word partnerships to their meaning.

BRAND STRETCHING

• The title given to a product by the company that makes it.

• Using an existing name on another type of product

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand.

Brand management. Choose the word partnerships to their meaning.

BRAND AWARENESS

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand

Brand management. Choose the word partnerships to their meaning.

BRAND NAME

• The title given to a product by the company that makes it.

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand.

Brand management. Choose the word partnerships to their meaning.

PRODUCT LAUNCH

• The set of products made by a company.

• The use of a well-known person to advertise products.

• When products are used in films or TV programmes.

• The introduction of a product to the market.

• The length of time people continue to buy a product.

Brand management. Choose the word partnerships to their meaning.

PRODUCT LIFECYCLE

• The set of products made by a company.

• The use of a well-known person to advertise products.

• When products are used in films or TV programmes.

• The introduction of a product to the market.

• The length of time people continue to buy a product.

Brand management. Choose the word partnerships to their meaning.

PRODUCT RANGE

• The set of products made by a company.

• The use of a well-known person to advertise products.

• When products are used in films or TV programmes.

• The introduction of a product to the market.

• The length of time people continue to buy a product.

Brand management. Choose the word partnerships to their meaning.

PRODUCT PLACEMENT

• The set of products made by a company.

• The use of a well-known person to advertise products.

• When products are used in films or TV programmes.

• The introduction of a product to the market.

• The length of time people continue to buy a product.

Brand management. Choose the word partnerships to their meaning.

PRODUCT ENDORSEMENT

• The set of products made by a company.

• The use of a well-known person to advertise products.

• When products are used in films or TV programmes.

• The introduction of a product to the market.

• The length of time people continue to buy a product.