Quiz 2 Gerencia de Mercadeo
Authored by Martin Rendon Ingles
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
BRAND LOYALTY
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand (or its logo and slogan)
2.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
BRAND IMAGE
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand (or its logo and slogan)
3.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
BRAND STRETCHING
The title given to a product by the company that makes it.
Using an existing name on another type of product
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand.
4.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
BRAND AWARENESS
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand
5.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
BRAND NAME
The title given to a product by the company that makes it.
Using an existing name on another type of product.
The ideas and beliefs people have about a brand.
The tendency to always buy a particular brand.
How familiar people are with a brand.
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
PRODUCT LAUNCH
The set of products made by a company.
The use of a well-known person to advertise products.
When products are used in films or TV programmes.
The introduction of a product to the market.
The length of time people continue to buy a product.
7.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Brand management. Choose the word partnerships to their meaning.
PRODUCT LIFECYCLE
The set of products made by a company.
The use of a well-known person to advertise products.
When products are used in films or TV programmes.
The introduction of a product to the market.
The length of time people continue to buy a product.
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