BENCHMARK ADVANCED U2. LEADERS & MANAGERS

What was Branson's business aim? (paragraph 1)

• a. To diversify Virgin's activities

• b. To make Virgin a global compamy

• c. to survive longer than other leaders

• d. To enhance Virgin's brand image

What, according to Branson, is the business advantage of being well known? (paragraph 2)

• a. It's easy to establish new ventures

• b. It saves money on publicity.

• c. He is offered special advertising rates

• d. It makes his brands easily recognisable.

3. what, for Banson, is the key to managing his workload? (paragraph 4)

• a. Being continuously involved at all levels for the enterprise

• b. concentrating on problem-solving.

• c. Making his companies independent of him.

• d. continually expanding his empire

4. how, according to Branson, can you ensure optimum performance from staff? (paragraph 5)

• a. By having an enjoyable company culture.

• b. By pointing out your employees mistakes.

• c. By dismissing incompetent workers.

• d. By telling people they are performing well.

5. Why, says Branson, do many businesses lose good employees? (paragraph 6)

• a. Managers don't listen to employees' suggestions.

• b. Managers don't know how to communicate with staff.

• c. Managers do not encourage innovation.

• d. Managers do not delegate.

6. How does Branson optimise performance from his CEOs? (paragraph 7)

• a. By giving them specialists training.

• b. By giving them a financial interest in the company.

• c. By giving them a three-month trial period.

• d. By offering them innovative ideas.