MKT1001 Topic 2- Part 1

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• macroenvironment

• microenvironment

• technological environment

• demographic environment

• political environment

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• strategic planning

• target markets

• marketing mix

Which of the following is a component of a firm's microenvironment?

• customer demographics

• economic recessions

• population shifts

• marketing intermediaries

• technological changes

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

• macroenvironment

• microenvironment

• internal environment

• marketing mix

• marketing intermediaries

Which is NOT part of the company environment that influences marketing decisions?

• accounting

• finance

• purchasing

• R&D

• retailers

________ provide the resources needed by a company to produce its goods and services.

• Retailers

• Marketing services agencies

• Resellers

• Suppliers

• Financial intermediaries

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

• licensor

• supplier

• marketing intermediary

• local public

• general public

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

• Financial intermediaries

• Physical distribution firms

• Resellers

• Marketing services agencies

• Wholesalers

Companies can succeed against their competitors by all of the following EXCEPT ________.

• providing greater customer value and satisfaction

• better meeting the needs of target customers

• positioning their offerings strongly against competitors' offerings in the minds of consumers

• considering their own size and position compared to the competition

• providing the same product as the competition

Workers, managers, and members of the board are examples of ________ publics.

• general

• internal

• local

• citizen-action

• media