Stakeholders

This is not a powerful group of stakeholders. Managers do not need to worry too much about this group and may only update them using general communications such as newsletters and the business’s website. Minimal effort is required.

• Quadrant C

• Quadrant B

• Quadrant D

• Quadrant A

These are the most powerful and interested stakeholder groups and are likely to have a major influence on management decisions.

• Quadrant C

• Quadrant B

• Quadrant D

• Quadrant A

This group of stakeholders does not have a huge amount of power either but is interested in the business’s activities. Managers should keep this group informed on its interest area and may choose to consult on specific low-risk matters with them.

• Quadrant C

• Quadrant B

• Quadrant D

• Quadrant A

This area of the map represents powerful groups who do not have a great interest in the company’s activities.

• Quadrant C

• Quadrant B

• Quadrant D

• Quadrant A

It plots different stakeholders in terms of their relative level of interest in the business and the power that they have.

• External stakeholder

• Stakeholder

• Internal stakeholder

• Stakeholder map

They are individuals and groups within a business.

• External stakeholder

• Stakeholder

• Internal stakeholder

• Stakeholder map

They are groups outside a business.

• External stakeholder

• Stakeholder

• Internal stakeholder

• Stakeholder map

They are groups or individuals who have an interest in a business.

• External stakeholder

• Stakeholder

• Internal stakeholder

• Stakeholder map

It is a internal stakeholder.

• Bank

• Customers

• Supplliers

• Employees

It is a external stakeholder.

• Government

• Shareholders

• Owners

• Employees