
Final Examination - April 28
Authored by Rolinda Flojo
Business
Professional Development
Used 2+ times

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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Level of customer satisfaction where customers are not expecting a particular feature of the product/service, but the more of them that are included, the happier the customer.
basic needs
performance need
excitement needs
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
These are the end users of the organization’s products or services.
internal customer
external customer
satisfied customer
customer satisfaction
3.
MULTIPLE CHOICE QUESTION
30 sec • 6 pts
Major Factors That Contribute to Customer Satisfaction.
Maximize the customer's lifetime value
Maximize the customer's lifetime value
Positive brand exposure
Perceived Value
Perceived Service
Perceived Service
Drive repeat business
Increase revenue
Gain valuable feedback
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Level of customer satisfaction where there are characteristics of the product/service that are not expected, so they do not cause dissatisfaction if they are not there.
basic needs
performance need
excitement needs
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Determining the order and format of the units in a name.
alphabetizing
case
indexing
6.
MULTIPLE CHOICE QUESTION
30 sec • 6 pts
Major Factors That Contribute to Customer Satisfaction.
Maximize the customer's lifetime value
Maximize the customer's lifetime value
Positive brand exposure
Perceived Value
Perceived Service
Perceived Service
Drive repeat business
Increase revenue
Gain valuable feedback
7.
MULTIPLE CHOICE QUESTION
30 sec • 8 pts
Benefits of gathering customer feedback.
Improve the customer experience
Improve customer service
Evolve the company’s product line
Build Stronger brand advocates
Defend against competition
Create brand ambassador
Increase revenue
Drive repeat business
Maximize the customer lifetime value
Positive brand exposure
Minimize customer churn
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