The Three Appeals in Ads.
Authored by Brian Yoder
English
9th Grade
CCSS covered
Used 20+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to LOGOS might do one of the following:
use graphs or charts to display information
trigger a fear, such as the fear of embarrassment
say that a brand has been trusted for many years
link the product to a positive feeling, such as adventure, love, or luxury
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to LOGOS might do one of the following:
cite results of clinical trials or independently conducted studies
appeal to a desire, such as the desire to appear attractive
use an admired celebrity or athlete as a spokesperson
feature a testimonial or images from a "real person" who shares the audience's values
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to LOGOS might do one of the following:
explain the science behind a product or service
appeal to a desire, such as the desire to appear attractive
link the product to a positive feeling, such as adventure, love, or luxury
include an endorsement from a respected organization, such as the American Dental Association
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to PATHOS might do one of the following:
trigger a fear, such as the fear of embarrassment
use graphs or charts to display information
feature a testimonial or images from a "real person" who shares the audience's values
include an endorsement from a respected organization, such as the American Dental Association
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to PATHOS might do one of the following:
appeal to a desire, such as the desire to appear attractive
use graphs or charts to display information
feature a testimonial or images from a "real person" who shares the audience's values
cite results of clinical trials or independently conducted studies
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to PATHOS might do one of the following:
link the product to a positive feeling, such as adventure, love, or luxury
use graphs or charts to display information
explain the science behind a product or service
include an endorsement from a respected organization, such as the American Dental Association
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An ad that appeals to ETHOS might do one of the following:
say that a brand has been trusted for many years
use graphs or charts to display information
explain the science behind a product or service
appeal to a desire, such as the desire to appear attractive
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
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