The Three Appeals in Ads.

An ad that appeals to LOGOS might do one of the following:

• use graphs or charts to display information

• trigger a fear, such as the fear of embarrassment

• say that a brand has been trusted for many years

• link the product to a positive feeling, such as adventure, love, or luxury

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to LOGOS might do one of the following:

• cite results of clinical trials or independently conducted studies

• appeal to a desire, such as the desire to appear attractive

• use an admired celebrity or athlete as a spokesperson

• feature a testimonial or images from a "real person" who shares the audience's values

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to LOGOS might do one of the following:

• explain the science behind a product or service

• appeal to a desire, such as the desire to appear attractive

• link the product to a positive feeling, such as adventure, love, or luxury

• include an endorsement from a respected organization, such as the American Dental Association

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to PATHOS might do one of the following:

• trigger a fear, such as the fear of embarrassment

• use graphs or charts to display information

• feature a testimonial or images from a "real person" who shares the audience's values

• include an endorsement from a respected organization, such as the American Dental Association

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to PATHOS might do one of the following:

• appeal to a desire, such as the desire to appear attractive

• use graphs or charts to display information

• feature a testimonial or images from a "real person" who shares the audience's values

• cite results of clinical trials or independently conducted studies

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to PATHOS might do one of the following:

• link the product to a positive feeling, such as adventure, love, or luxury

• use graphs or charts to display information

• explain the science behind a product or service

• include an endorsement from a respected organization, such as the American Dental Association

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to ETHOS might do one of the following:

• say that a brand has been trusted for many years

• use graphs or charts to display information

• explain the science behind a product or service

• appeal to a desire, such as the desire to appear attractive

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to ETHOS might do one of the following:

• include an endorsement from a respected organization, such as the American Dental Association

• emphasize that the product is a financially wise choice

• explain the science behind a product or service

• trigger a fear, such as the fear of embarrassment

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to ETHOS might do one of the following:

• feature a testimonial or images from a "real person" who shares the audience's values

• trigger a fear, such as the fear of embarrassment

• explain the science behind a product or service

• use graphs or charts to display information

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

An ad that appeals to ETHOS might do TWO of the following:

• feature a testimonial or images from a "real person" who shares the audience's values

• trigger a fear, such as the fear of embarrassment

• cite results of clinical trials or independently conducted studies

• use graphs or charts to display information

• use an admired celebrity or athlete as a spokesperson

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5