Final Exam Part 3

True or False: The Backward 6 and Z-pattern create flow

• True

• False

Each folded area of a tri-fold brochure is called a panel

• True

• False

Color adds readability and various colors evoke emotions in readers

• True

• False

The first question to ask when starting a project should be...

• How much are you paying me?

• What colors would you like to use?

• Who is your audience?

• Do you have a company logo?

The principle of _________ calls for placing similar items together for easy access to information.

• alignment

• repetition

• dominance

• proximity

The principle that creates connection among elements, which leads to unity on a page is __________.

• alignment

• repetition

• contrast

• proximity

To bring "color" to a dull, gray, text-heavy page, add __________ to create the illusion of color.

• lines

• shapes

• copy breakers

• bright paper

Use the principle of __________ in a series of flyers if you want people to recognize the brand.

• proximity

• alignment

• repetition

• proximity

In photography, images should be divided into 9 sections. The focal point should land on the intersecting points

• rule of thirds

• rule of nines

• depth of field

• rule of intersection

Arranging the type and visual elements on a page is called _________.

• page layout

• design

• typography

• placement