Marketing: Promotion I Review

Promotion is persuasive communication.

• True

• False

This image is an example of

• Product Promotion

• Institutional Promotion

This image is an example of

• product promotion

• institutional promotion

Which of the following is NOT part of the promotional mix?

• Direct Marketing

• Public Relations

• Sales Promotions

• Segmented Pricing

• Personal Selling

Involves sales representatives establishing and maintaining direct contact with prospects and customers.

• Direct Marketing

• Sales Promotion

• Personal Selling

• Advertising

A paid form of one-way communication directed at a customer or prospect.

• Advertising

• Direct Marketing

• Public Relations

• Personal Selling

A form of advertising directed to specific customers or prospects that includes direct mail and email.

• personal selling

• direct marketing

• promotional mix

• sales promotions

Activities directed at customers to boost sales. Examples include coupons, samples, and point-of-purchase displays.

• sales promotions

• advertising

• push tactics

• public relations

Actions used to improve the company's image and public opinion.

• pull tactic

• personal selling

• advertising

• public relations

Companies tend to use more than one element of the promotional mix to achieve their marketing goals.

• False

• True