Ch. 1: Marketing Is All Around Us

Ch. 1: Marketing Is All Around Us

10th - 12th Grade

17 Qs

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Ch. 1: Marketing Is All Around Us

Ch. 1: Marketing Is All Around Us

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Melissa Harms

Used 33+ times

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17 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The activity, set of instructions, and processes for creating, communication, delivering, and exchanging offerings that have values for customers, clients, partners, and society at large.

Marketing

Goods

Services

Marketing mix

Market

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Tangible items that have monetary value and satisfy ones needs and wants

Time utility

Goods

Marketing

Services

Marketing concept

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

intangible items that have monetary value that satisfies your needs and wants.

Marketing

Utility

Goods

Services

Market

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

The idea that a business should strive to satisfy costumers' needs and wants while generating a profit for the business.

Organization Market

Consumer Market

Marketing Concept

Marketing

Utility

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and needs.

Market

Form utility

Marketing concept

Place utility

Utility

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

All people who share similar needs and wants and who have the ability to purchase a given product.

Market share

Consumer market

Market

Organizational market

Marketing

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Consumers who purchase goods and services for personal use.

Organizational market

Consumer market

Marketing

Target market

Utility

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