Psychographics Consumer Behavior

People tend to agree when someone friendly asked them a question

• Buffer Effect

• Acquiescence Bias

• Confirmation bias

• Consistency Principle

People feel less stressed when others support them.

• Buffer Effect

• Acquiescence Bias

• Confirmation Bias

• Consistency Principle

People assume anything they can visualize is more likely to happen

• Buffer Effect

• Availability Heuristic

• Decoy Effects

• Endowment Effect

People tend to see confirmation of their decision not disconfirm them

• Buffer Effect

• Acquiescence Bias

• Confirmation Bias

• Consistency Principle

People can feel comfortable to be like most others

• Buffer Effect

• Availability Heuristic

• Decoy Effects

• Conformity and social influence

People will change to ensure what they think and say will be what they do

• Buffer Effect

• Acquiescence Bias

• Confirmation Bias

• Consistency Principle

Removing relevant information of a product do not weaken the product's benefit

• Buffer Effect

• Dilution Effects

• Confirmation bias

• Consistency Principle

People feel the negative effects of loss more than the positive effects

• framing effect

• Foot-in-the-door

• Loss Aversion

• Galataga Effect

People tend to give greater value to what they already own

• Endowment Effect

• Foot-in-the-door

• Loss Aversion

• Galataga Effect

offering a third option to help people figure out what they want

• Buffer Effect

• Availability Heuristic

• Decoy Effects

• Conformity and social influence