final round

Who is the father of digital marketing?

• Philip Kotler

• Bruce Clay India

• Justin Hall

• None of the above

McDonald’s runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company

• is production oriented.

• considers only environmental factors.

• has several target markets.

• lacks focus

Which concept holds that consumers will favor the products that are easily available at an affordable price?

• Production concept

• Product concept

• Marketing concept

• Production cost concept

At which stage of the product cycle is the profit typically negative?

• Decline stage

• Growth stage

• Maturity stage

• none of these

What do you understand by Marketing buzz?

• Social marketing

• Traditional marketing

• Digital marketing

• Viral marketing

Who used the term Meta Marketing for the first time?

• Philip Kotler

• Eugene J Kelly

• Robert Kiyosaki

• none of these

What is the full form of IFTTT?

• If This Then Than

• If This Than Then

• If Then Than This

• If Than Then This

Let's Make Money SImple"

is the tagline of which bank?

• Kotak Mahindra Bank

• South Indian Bank

• Karnataka Bank

• Karur Vysya Bank

Which of the following is the full form of 'C' in 'IMC', a commonly used term in marketing?

• Cost

• Customer

• Communication

• Calling

Which is the quadrant with the largest positive cash flow in the BCG matrix? It is this quadrant that typically services the other 3 quadrants.

• Star Quadrant

• Cow Quadrant

• Dog Quadrant

• Question Mark Quadrant