Section B Essay: Media Contexts Warm Up 2

Fans are helpful in marketing by

• Having a strong emotional connection to brand

• Knowing the brand lingo

• Providing quick market research through social

• All of the above

The process of getting the film into the hands of the theatre chains, broadcasters, video stores, and video on demand (VoD) operators.

• platform

• production

• marketing

• distribution

Match the following images to the correct marketing media choice:

• tv

• 
• outdoor

• 
• Print

• 
• digital media

• 

Select all the answers that apply to Brand Identity during film production.

• Choosing famous actors

• Elaborate set design.

• Famous director

• Interview on a talk show to promote the movie.

A teenage boy that likes viewing zombie horror movies is considered, which audience type.

• niche

• mainstream

• mainstream and niche

• none of the above.

Select the film industry's marketing techniques used to engage audiences to purchase an online viewing site.

• free trial

• affordability

• multiple platforms to view content

• limit the number of family profiles

Media convergence allows audiences to ......... Select all that apply

• Read a book

• Create memes of their animals.

• View a film on Hulu.

• Listen to music on Itunes.

What role does market research play in helping to promote and market different media texts?

• To identify how much we consume more media via digital devices in our individual private spaces

• It is used to survey audiences on their views to ensure that no one is ever offended by media content

• It is used to survey audiences to discover their likes and dislikes so that media texts can be tailored to suit audience preferences

• None of the above

Which of these are ALL traditional platforms used to present media texts?

• Video Games, Websites, Television

• Film, Video Games, Newspapers

• Radio, Advertisements, Blogs

• All of the above

What is the all-round purpose of a media text?

• To distract us from other things happening around us

• To make our lives more interesting and enjoyable

• To inform or entertain, or promote ideas or products

• None of the above