MKT 202 07

According to Russell's Model of Affect, which of the following felling would be most suitably targeted by a Paint Ball Service Operator?

• Relaxing

• Exciting

• Depressing

• Stimulating

• Breathtaking

According to Russell's Model of Affect, which of the following felling would be most suitably targeted by a Spa

• Relaxing

• Exciting

• Pleasant

• Stimulating

• Pleasing

According to Russell's Model of Affect, which of the following activities a restaurant manager should do when the restaurant are crowded to calm their customers?

• Increase level of yellow and red of their lighting

• Turn on dance music

• Using lavender scent

• Ordering their employees to introduce new menu items to customers

• Increase the temperature of the room

Which type of music could help service companies to avoid jay customers?

• Pop

• Rock

• Classical

• Jazz

• Dance

Perfect Teeth Dental Spa in Chicago use strawberry - scented nitrous oxide to help patient overcome fear. Which dimension in service environment is used in this example?

• Exterior Facility

• Store layout

• Artifacts

• Ambient Conditions

• Social Dimension

The term ____________is used to capture the important of the physical image of service personnel who serve customer directly

• Front Stage personnel

• Aesthetic Labor

• Emotional Labor

• Relational Labor

• Back Stage Personnel

A university is considering changing the type of chairs in lecture theater to make it more comfortable for the students to concentrate. This element is an example of__________ in Bitner's model of Servicescape

• Signs and Artifacts

• Exterior Facilities

• Spatial Layout

• Ambient conditions

• Social dimensions

Which dimension in Bitner's model of Servicescape will guide customers through the process of service delivery?

• Signs and Artifacts

• Exterior Facilities

• Spatial Layout

• Ambient conditions

• Social dimensions

When a customer complains that the store is not clean, the store is having proplem with which dimension of Servicescape?

• Signs and Artifacts

• Exterior Facilities

• Spatial Layout

• Ambient conditions

• Social dimensions

When a customer complains that it is easy to lose one's way in a large shopping, the store is having proplem with which dimension of Servicescape?

• Signs and Artifacts

• Exterior Facilities

• Spatial Layout

• Ambient conditions

• Social dimensions