MKT 202 07
Authored by Xuân Triệu Bò
Other
1st Grade
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33 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Russell's Model of Affect, which of the following felling would be most suitably targeted by a Paint Ball Service Operator?
Relaxing
Exciting
Depressing
Stimulating
Breathtaking
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Russell's Model of Affect, which of the following felling would be most suitably targeted by a Spa
Relaxing
Exciting
Pleasant
Stimulating
Pleasing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Russell's Model of Affect, which of the following activities a restaurant manager should do when the restaurant are crowded to calm their customers?
Increase level of yellow and red of their lighting
Turn on dance music
Using lavender scent
Ordering their employees to introduce new menu items to customers
Increase the temperature of the room
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of music could help service companies to avoid jay customers?
Pop
Rock
Classical
Jazz
Dance
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Perfect Teeth Dental Spa in Chicago use strawberry - scented nitrous oxide to help patient overcome fear. Which dimension in service environment is used in this example?
Exterior Facility
Store layout
Artifacts
Ambient Conditions
Social Dimension
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term ____________is used to capture the important of the physical image of service personnel who serve customer directly
Front Stage personnel
Aesthetic Labor
Emotional Labor
Relational Labor
Back Stage Personnel
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A university is considering changing the type of chairs in lecture theater to make it more comfortable for the students to concentrate. This element is an example of__________ in Bitner's model of Servicescape
Signs and Artifacts
Exterior Facilities
Spatial Layout
Ambient conditions
Social dimensions
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