IQ #1 MKTG MGT MODULE 1

IT REFERS TO INTERNAL ACTIVITIES THAT KEEP THE MARKETING EFFORTS OPTIMAL AND MOVING FORWARD.

• MARKETING

• MARKETER

• MARKETING MANAGEMENT

• STRATEGIC MARKETING MANAGEMENT

__________ REFERS TO A COLLECTION OF ACTIVITIES PERFORMED TO INFORM CUSTOMERS ABOUT YOUR GOODS.

• MARKET

• MARKETING

• MARKETING MANAGEMENT

• STRATEGIC MARKETING MANAGEMENT

THIS OCCURS WHN A MAJOR PART OF THE MARKET DISLIKES THE PRODUCT AND MAY EVEN PAY A PRICE TO AVOID IT.

• NEGATIVE DEMAND

• LATENT DEMAND

• FULL DEMAND

• NO DEMAND

THIS IS THE SITUATION WHEN CUSTOMERS START MAKING FEWER OF NO PURCHASES OF THE PRODUCT.

• NO DEMAND

• NEGATIVE DEMAND

• LATENT DEMAND

• FALLING DEMAND

THIS IS THE DEMAND SITUATION IF THE CONSUMERS ARE ATTRACTED TO PRODUCTS THAT HAVE UNDESIRABLE SOCIAL CONSEQUENCES.

• LATENT DEMAND

• NO DEMAND

• UNWHOLESOME DEMAND

• NO DEMAND

THESE ARE THE INTERNATIONAL MARKETS OR CUSTOMERS.

• CONSUMER MARKETS

• BUSINESS MARKETS

• GOVERNMENT MARKETS

• GLOBAL MARKETS

IT REFERS TO THE MORE SPECIFIC TYPE OF NEEDS

• STATED NEEDS

• REAL NEEDS

• UNSTATED NEEDS

• SECRET NEEDS

WORD OF MOUTH AND BUZZ OR VIRAL MARKETING ARE EXAMPLES OF ___________.

• PAID MEDIA

• EARNED MEDIA

• OWNED MEDIA

• BROADCAST MEDIA

THIS CONCEPT PROPOSES THAT CONSUMERS FAVOR PRODUCTS OFFERING THE MOST QUALITY, PERFORMANCE, OR INNOVATIVE FEATURES.

• PRODUCTION CONCEPT

• SELLING CONCEPT

• MARKETING CONCEPT

• PRODUCT CONCEPT

THIS OCCURS WHEN THE MARKETER DEVISES MARKETING ACTIVITIES AND ASSEMBLES MARKETING PROGRAMS TO CREATE, COMMUNICATE, AND DELIVER VALUE FOR CONSUMERS SUCH THAT "THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS."

• INTEGRATED MARKETING

• PERFORMANCE MARKETING

• INTERNAL MARKETING

• RELATIONSHIP MARKETING