New Hires: APEX 101 Education Session

What are the three types of saving models that APEX offers?

• Guaranteed Outcomes, Cash-Back, Free Subscriptions

• Cash-Back, Re-Investment, Guaranteed Outcomes

• Production Discounts, Brand sales, Re-Investment

• Media Coupons, Guaranteed Outcomes, No Tax Sale

What media channels does APEX offer?

• Instagram Ads, CTV, Print, OOH

• Transit Advertising, Print, Radio, TV

• Print, Newspaper, Video, Spotify

• TV+CTV, Digital, Radio, OOH

True or false, can non-opted-in clients take advantage of APEX Value Based Solutions?

• True

• False

If the client is opted-in to APEX, should you brief the APEX media teams first, prior to connecting with media vendors?

• Yes!

• No...

• Maybe is NOT an option.

Which team handles OOH for both, opted-in and non-opted-in clients?

• Planning/ Strategy Team

• PMX Team

• APEX Team

• Centralized OOH Team

True or false, do you need to brief the Centralized OOH team for ALL your OOH campaigns?

• True

• False

What documents do you need to provide the APEX Media teams to approve a campaign proposal?

• An email suffices

• A signed contract from client

• Order Letter (TV, Radio, OOH), Prisma IO (Digital), and MPA

• A signed contract from media vendors