The Business of Television

This is any time a TV station is broadcasting a program or show.

• advertisement

• commercial

• airtime

• broadcast

They are a group of time buyers for media exposures for the products or service.

• Stockholders

• Shareholders

• Company

• Advertisers

They are are companies who buy chunks of timeslots from stations or networks to air their own programs.

• blocktimers

• blockbuster

• blockboxer

• advertisers

A form of advertising wherein an advertiser buys airtime for a specific program as one of its primary sponsors

• Sponsorship

• Network Advertising

• Station Advertising

• Spot Announcement

A form of advertising wherein products are placed, or their names are announced in the program.

• Sponsorship

• Network Advertising

• Station Advertising

• Spot Announcement

A form of advertising in which an ad is broadcast in just one station.

• Sponsorship

• Network Advertising

• Station Advertising

• Spot Announcement

A form of advertising in which an advertisement is aired in all stations under one network

• Sponsorship

• Network Advertising

• Station Advertising

• Spot Announcement

Another term for income from a source is called _________.

_________ refers to the estimated audience tuned in to a station, its size of listenership, or ranking. TV programs depend on ratings for survival.

Who first introduced the way of rating TV Programs?