MKT 202 02

MKT 202 02

1st Grade

36 Qs

quiz-placeholder

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MKT 202 02

MKT 202 02

Assessment

Quiz

Other

1st Grade

Medium

Created by

Xuân Triệu Bò

Used 8+ times

FREE Resource

36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The zone between Desired Service and Adequate Service is __________

Zone of acceptance

Zone of satisfaction

Zone of tolerance

Zone of variation

Zone of possibility

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One example of Technical core in Servuction system in a hotel is _______

The software to manage availability of room

The music played in the lobby

The lavender scent in the room

The uniform of the staff

The bill for customers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Theator is a useful metaphor for understanding service encounter. In this metaphor, service facilities are considered as___________

Scripts

Roles

Stage

Actors

Blue printings

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand positioning can do all of the following except ____________.

generate interest in a service

create awareness for a service

meet customers' needs for a service

differentiate a service

increase adoption of a service

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four basic focus strategies?

Service focused

Unfocused

Fully focused

Refocused

Market focused

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.

target class

Class

focal segment

market segment

target segment

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

general segment

segmentation field

target segment

holistic segment

mass customization

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