7 P's of Marketing and Branding

It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.

• Price

• Marketing mix

• Product

• Packaging

It is intangible. Its example includes hair salons and accounting firms.

• Place

• Brand name

• Services

• Promotion

This refers to how a business creates awareness in the market.

• Place

• Brand Name

• Services

• Promotion

Responsible for every element of your sales, marketing strategies, and activities.

• Packaging

• 7 P’s Model

• Marketing Mix

• People

A marketing model that modifies the 4Ps model.

• Packaging

• 7 P’s Model

• Marketing Mix

• People

The way your product or service appears from the outside.

• Price

• Marketing Mix

• Product

• Packaging

It can be intangible or tangible as it can be in the form of services or goods.

• Price

• Marketing Mix

• Product

• Packaging

It is a tangible product. Its example includes tires, MP3 players, clothing and etc.

• Branding

• Positioning

• Goods

• Place

An item that is produced to satisfy the needs of a certain group of people.

• Price

• Marketing

• Product

• Packaging

The amount that a customer pays for to enjoy it.

• Price

• Marketing Mix

• Product

• Packaging