Day - 3 BU VALUE to ACC

Select the options which can be used in ASC for Custom audiences ?

• web/pixel

• app activity

• offline activity or a customer list

• Catalog

An automated solution built for eComm and Retail Advertisers in Ads Manager for

• Better performance

• To make setup complex

• Greater Scale

• To focus on targeting

Select the type of targeting we have in ASC

• prospecting

• CWA

• Lookalike

• Retargeting

What's the benefit of going with the Advantage + Shopping Campaign ?

• Reducing the number of decisions from 7 for a manual campaign setup to 2 with ASC. Also allows for less maintenance work

• It is not different then other campaigns available

• We can use it as a hook as its new.

If you want to receive better response then its good to have CAPI, as CAPI and ASC works great together.

• I Agree

• I disagree

• I disagree, as CAPI is not mandatory hence, can focus on other metrics for improvisation & better response.

Which advertisers should test Advantage+ shopping campaigns?

• advertiser’s current online sales strategy

• ASC is recommended when the advertiser’s goal is to deliver the most efficient CPA with maximum flexibility across targeting, creative, placement, and conversion destinations.

• businesses with strict business requirements that limit flexibility within the auction

Mr. Kent has rebranded his product and planning to run a campaign to make his customer aware about the rebranding, which audience he should use in this campaign - (Can Select Multiple)

• Core Audience

• Custom Audience

• Broad Lookalike Audience

• Lookalike Audience

What should be the first step in planning a marketing campaign on the Facebook App?

• Align the business goal with a campaign objective

• Select placements, targeting and budget

• Choose the creative ad format

• Create a boosted post from the most recent post

Which three parameters can be used to reach potential customers and determine a Core Audience? (Choose 3)

• Location

• Age

• Gender

• Ethnicity

• App Activity

An advertiser recently installed the Meta pixel on its website. At what level should the advertiser choose the conversion event optimization?

• Ad set level

• Ad level

• Ad account level

• Ad campaign level