SMS Review - Deck 5

Jacque has developed a machine that will freeze dry fresh food for long time storage. The machine has many settings and options depending on the kind of food to be preserved. He wants to teach his customers how to prepare the food for the machine and how to use the machine. What would be the best social media strategy to share this information?

• Post instructional videos on Instagram

• Post written instructions on Pinterest

• Post instructional videos on YouTube.

• Post non-instructional videos on myspace.

Sarah works for a company that sells professional wear clothing for women both online and in select retail stores. she is conducting a SWOT analysis of the company's social media plan. which of the following should she have completed first?

• monitor social media activity gather data and generate reports

• the total number of followers on each platform. if each platform gains at least 10% more followers that campaign will be considered a success

• post a weekly coupon flyer as a PDF

• a social media audit and a list of social media goals

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. as he reviews the ethical guidelines, he identifies that code of conduct section needs modification regarding employee’s personal social media usage guidelines. why is it important to include personal social media usage guidelines?

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• post responses to the messages explaining the problem and when it will be resolved

• a social media audit and a list of social media goals

• personal social media usage can have a negative impact on the company's reputation

A company selling home appliances has created a social media persona, who they call joe. Joe is portrayed in a series of videos, as someone who has just bought a home, and is asking many questions about various applications. Who does Joe represent?

• Brand awareness

• Immediacy

• Primary audience

• give the audience a hashtag that is specific to your presentation

what can you do to ensure that social media platform is supporting your overall search engine optimization thus driving more business to your company website?

• give the audience a hashtag that is specific to your presentation

• helps you identify the demographics of your current audience

• monitor social media activity gather data and generate reports

• include your brand names as hashtags in your social media posts

which of the following is a benefit of researching and creating social media personas for a business?

• detection identification response recovery

• monitor social media activity gather data and generate reports 

• give the audience a hashtag that is specific to your presentation  

• helps you identify the demographics of your current audience

A new gaming console has numerous bugs and unhappy customers. the company that makes the gaming console is responding promptly to complaints on their social media sites with promises of software patches to correct the problems. what stage of social media crisis management is the company in?

• micro blog

• response

• croudsourcing

• Campaign

As a social media strategist, you understand that one thing social bookmarking can do is:     

• make sure all social media posts link beck to your company's web site

• collaboration between owners, executives, and employees

• allow users to save organize manage and share links to websites and other Internet resources  

• it allows you to properly scale it up

As an experienced social media strategist, you are about to create a high-level report that gives the big picture on how your social media campaign is doing. this report will be given to:

• Company Executives

• Immediace

• Engagement

• Primary Audience

a yarn store is running an online group with several hundred members on a popular social media site to share newly developed platforms in projects. The group manager notices that only a few members are regularly posting. what can she do to encourage more people to share their projects?

• offer free yarn skeins to first time posters

• a gourmet food truck selling upscale sandwiches     

• post a weekly coupon flyer as a PDF

• regulatory compliance and privacy violations