L2 Promotions

Benefits to the salon of promoting an additional service?  

• Increased profit

• More customers

• Failure to meet targets

Benefit to the client for promoting a product in the salon? 

• Customer satisfaction

• Maximise the treatment benefits

• More profit

Is performing a service always part of the selling technique? 

• yes

• no

What are features of a product?

• Visual

• Dispense

• Material

• what is does to the skin

What is a benefit of a product? 

• What it will do to the skin

• How you use it

• What is smells like

• The consistency

Why is personal presentation important to a client and a salon? 

• Professional reputation

• Avoid cross infection

• To receive more sales

Why do therapists need to know about the products? 

• To provide factual information to the clients

• To ensure clients buy the product

• To make more profit for the salon

Why are ingredients wrote on the packaging of products? 

• To avoid allergic reactions

• To look attractive

• To fill the space

What is a buying signal? 

• Interest

• Eyes looking down

• Changing the subject

Can a receptionist sell products a few days after a recommendation has been made? 

• Yes

• No