Global marketing

Direct opposite of ethnocentrism orientation is________

• Regiocentric orientation

• Geocentric orientation

• Polycentric orientation

• Global orientation

All of the statement below are true on purpose of global marketing, except:

• To gain access to a new buyer

• to minimize risk of losing marketing

• to gain prestige with customer at host countries

• to achieve lower cost

People or organizations with needs and wants and the willingness and ability to buy or sell represent the definition of a market.

• True

• False

The Cold War decades that followed World War II saw the East and the West jockeying for geopolitical advantage.

• True

• False

Today, market capitalism is widely practiced around the world, most notably in North America and the European Union.

• True

• False

In centrally planned socialism economic systems, the state allocates resources, whereas production resources are privately owned.

• True

• False

The "balance of payments" is a record of all economic transactions between the residents of a country and the developed countries of the world.

• True

• False

When a company conducts business across boundaries in countries with different currencies, it is thrust into the turbulent world of exchange risk.

• True

• False

During the past two decades, the world economic environment has become increasingly dynamic. To achieve success, executives and marketers must take into account all of the following realities except:

• capital movements have replaced trade as the driving force of the world economy.

• the growth of e-commerce diminishes the importance of national

• the struggle between capitalism and socialism continues

• the world economy dominates the scene

• production has become "uncoupled" from employment

he Gross Domestic Product (GDP), a measure of a nation's economic activity, is calculated by all of the following factors except:

• government purchases

• investment spending

• industry purchases.

• consumer spending

• net exports