MIDDLE TEST OF EPR - 6D

Public Relations are all forms of planned communication both internally and externally based on mutual understanding. Who states that statement?

• Onong Uchjana Effendy

• Cutlip & Center

• Frank Jeffkins

Public Relations goal is to ........

• Make a good relation with the owner

• Create mutual understanding

• Build a positive image of the shareholders

As a .................................., PR practitioner will help the company to facilitate what the publics want and inform its policies to them.

• Expert presciber communication

• Communication facilitator

• Problem solving process facilitator

Which one does include on the management process activity?

• Controlling

• Finishing

• Observing

Public opinion influences the good and bad image of the organization/company. That statement is as the ......................

• Purpose of public opinion

• Function of public opinion

• Strategy of public opinion

Which one is not the types of images?

• Corporate Image

• Mirror Image

• Future Image

If the company can introduce a new and different product with other competitors, so they implement ......

• Exclusive image

• Innovative image

• Cheap image

One of the strategies to popularize the company image is ..................

• Ignoring the perception of the target segment

• Maintaining perception

• Questioning the perception of less profitable market segments

Which one is the example of human relations phylosophy?

• Mutual Interest

• Human Immorality

• Individual Similarities

"There should be complete freedom for the workers to express their opinion" is one of the definitions for the principle of human relations. What is that?

• Mutual acceptance

• Group participation

• Open communication