Terminale marketing chapitre 10
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Terminale marketing chapitre 10
Quiz
•
Other
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University
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Practice Problem
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Hard
Estelle Caolova
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La communication numérique peut se définir comme les actions de communication menées sur le Web, les médias sociaux, les terminaux mobiles et les objets connectés.
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le community manager décide de la politique tarifaire de l'entreprise
Vrai
Faux
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le brand content consiste à créer du contenu de qualité en permanence afin d'attirer les consommateurs
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le taux de conversion est un indicateur qualitatif qui permet de mesurer la pertinence d'une campagne d'e-mailing.
Vrai
Faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un bad buzz est un phénomène de bouche à oreille négatif qui se déroule et s'amplifie sur Internet
Vrai
Faux
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le parcours client débute obligatoirement sur un outil numérique
Vrai
Faux
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'achat du produit peut se faire :
On line
Off line
Les deux
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