Marketing Knowledge

Marketing refers to

• sale of product

• goods and services are exchanged to each other

• goods distribution

• all of these

Marketing is _

• consumer oriented

• competitors oriented

• Both consumer and competitors oriented

• None of these

Marketing is applicable in _

• Goods

• Events

• Property

• All of these

Marketing is important to

• Economy

• Companies

• Consumers

• All of these

The aim of successful marketing is

• to increase the sale

• to increase the profit

• to increase the output of sellers

• All of these

Marketing can be effected by

• bringing in new customers

• retaining existing customers

• selling more to existing cus­tomers

• quality pre and post sales service

Marketing is a ____ process

• Goal oriented

• Exchange

• Social

• All of these

The marketing process involves __

• human needs

• demand flow

• utility

• all of these

Marketing Environment is

• Largely uncontrollable

• Influencing marketing decisions

• Changing fast

• All of these

Marketing Environment systems covers __

• Marketing information system

• Monitoring and control system

• Marketing planning system

• All of these