Propaganda Techniques (8-Humility)

A beach resort has its poster with a picture of a beautiful view and a tagline that says, “Experience real paradise!,” designed to attract tourists.

• Name Calling

• Glittering Generalities

• Plain Folks

• Soft Soap

A political candidate is labelling his opponent a “corrupt leader”.

• Card Stacking

• Transfer

• Name Calling

• Soft Soap

A common family is shown in an advertisement happily or excitedly having noodles for their dinner.

• Plain Folks

• Bandwagon

• Name Calling

• Card Stacking

A seller of a handbag says to the customer, “You’ll look elegant with this bag on you!”

• Plain Folks

• Bandwagon

• Name Calling

• Soft Soap

A make-up brand says that its products will make you look young and beautiful but it doesn’t tell you the possible side effects of the chemicals in products do to your skin.

• Card Stacking

• Simplification

• Name Calling

• Testimonial

An avid fan feels good about herself as she uses the shampoo patronized by her favorite model endorser

• Card Stacking

• Transfer

• Name Calling

• Soft Soap

A student argues to his teacher that it is better to submit his project very late than never submitting it at all. The student contends that it is a lesser evil to do so. However, the manner of the student seems off since he is just playful talking to the teacher about it even if the situation is a serious matter in school.

• Loaded Words

• Simplification

• Bandwagon

• Testimonial

Maria has doubts about buying products online, but since most of her friends are doing it she dismisses her doubts and went ahead to buy some products online.

• Plain Folks

• Bandwagon

• Name Calling

• Card Stacking

A leader in his speech says, “We are making a tremendous progress in our economy,” but he did not discuss facts nor present statistics to support his claim.

• Loaded Words

• Transfer

• Bandwagon

• Testimonial

Holding a toothpaste, a beauty queen smiles and tells everyone that the product can really whiten teeth and freshen one’s breath.

• Card Stacking

• Glittering Generalities

• Bandwagon

• Testimonial