Konsep Nilai dalam Pemasaran Islam

Value in Islam means something that can't bring benefits to humans, nature and get the pleasure of Allah SWT

• True

• False

Value can be interpreted as a comparison between benefits and costs / prices incurred by customers.

• True

• False

Value is one of the tools that companies often use to increase competitiveness

• True

• False

Customer benefits are price advantages and other costs (acquisition costs, use of ownership, maintenance, repair and disposal)

• True

• False

Customer benefits are psychological needs, customer personality types, and customer personal values

• True

• False

Social Value is a positive feeling or affective/emotion arising from consuming products from social conditions

• True

• False

Physical: Food, Clothing, Warmth, Security

Social: A sense of belonging and affection

Individual: Knowledge and self-expression

These three aspects are included in the needs

• True

• False

The Selling concept begins with the market and ends with profits through sales volume

• True

• False

CLV = Average Transaction Value x (Number of Transactions in One Year x Retention Time)

• True

• False

Customer retention is the level of a company's ability to retain existing customers.

• True

• False