................. is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
MKT101_Chapter 1

Quiz
•
Social Studies
•
University
•
Medium
Cao HN)
Used 30+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
"Telling and Selling"
Marketing
Advertising
Selling
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
According to the final definition of marketing, companies need to ________ before designing a customer-driven marketing strategy
understand the marketplace and customers' needs and wants
determine how to deliver superior value
build profitable relationships with customers
construct key components of a marketing program
3.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
Which of followings is an example of NEED? (*more than 1 answer can be chosen)
When I become a teenager, I likes to have a girlfriend
my friend is interested in a new ZARA blazer but does not have a penny in her wallet
I am thirsty so I buy a Coke
The American loves hamburgers while Vietnamese likes Pho
In New Year's Eve, The Little Match Girl crept along trembling with cold and hunger.
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
When backed by buying power, wants become ________.
demands
needs
hobbies
pursues
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What is market offering?
Some combination of products, services, information, or experiences offered to a market to satisfy a need or want
offers that focusing on products than paying attention to benefits and experiences produced by these products
The act of obtaining a desired object from someone by offering something in return
Managing markets to bring about profitable customer relationships
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?
All customers will be delighted.
Customer-perceived value will increase.
Customer evangelists will become unpaid salespersons for the service or product.
Not all customers will be satisfied.
The company will need to follow up with a demarketing campaign
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The art and science of choosing target markets and building profitable relationship with them is called ________.
marketing management
value proposition
segmentation
demarketing
Create a free account and access millions of resources
Similar Resources on Quizizz
10 questions
MPU1222_Marketing

Quiz
•
University - Professi...
20 questions
Chapter 2: Identifying Competitive Advantages

Quiz
•
University
10 questions
Customer Retention

Quiz
•
University
15 questions
Marketing Chapter

Quiz
•
7th Grade - University
10 questions
Chap 6: Conducting a Competitor Analysis in the Digital Age

Quiz
•
University
10 questions
MKT1014_Chapter 20

Quiz
•
University
15 questions
Introduction to Service Marketing

Quiz
•
University
13 questions
Chapter 4

Quiz
•
University
Popular Resources on Quizizz
15 questions
Multiplication Facts

Quiz
•
4th Grade
20 questions
Math Review - Grade 6

Quiz
•
6th Grade
20 questions
math review

Quiz
•
4th Grade
5 questions
capitalization in sentences

Quiz
•
5th - 8th Grade
10 questions
Juneteenth History and Significance

Interactive video
•
5th - 8th Grade
15 questions
Adding and Subtracting Fractions

Quiz
•
5th Grade
10 questions
R2H Day One Internship Expectation Review Guidelines

Quiz
•
Professional Development
12 questions
Dividing Fractions

Quiz
•
6th Grade