MKT101_Chapter 1

MKT101_Chapter 1

University

15 Qs

quiz-placeholder

Similar activities

POM - Introduction to Principles of Marketing

POM - Introduction to Principles of Marketing

University

20 Qs

Chapter 3

Chapter 3

University

10 Qs

MKT1014_Chapter 20

MKT1014_Chapter 20

University

10 Qs

MPU1222_Marketing

MPU1222_Marketing

University - Professional Development

10 Qs

SFENT1A_EM_Quiz2

SFENT1A_EM_Quiz2

12th Grade - University

19 Qs

Marketing in Tourist Transport

Marketing in Tourist Transport

University

20 Qs

MKT558 Digital Marketing Quiz Chap. 1

MKT558 Digital Marketing Quiz Chap. 1

University

20 Qs

MKT1014_Chapter 4

MKT1014_Chapter 4

University

10 Qs

MKT101_Chapter 1

MKT101_Chapter 1

Assessment

Quiz

Social Studies

University

Medium

Created by

Cao HN)

Used 30+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

................. is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.

"Telling and Selling"

Marketing

Advertising

Selling

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

According to the final definition of marketing, companies need to ________ before designing a customer-driven marketing strategy

understand the marketplace and customers' needs and wants

determine how to deliver superior value

build profitable relationships with customers

construct key components of a marketing program

3.

MULTIPLE SELECT QUESTION

45 sec • 5 pts

Which of followings is an example of NEED? (*more than 1 answer can be chosen)

When I become a teenager, I likes to have a girlfriend

my friend is interested in a new ZARA blazer but does not have a penny in her wallet

I am thirsty so I buy a Coke

The American loves hamburgers while Vietnamese likes Pho

In New Year's Eve, The Little Match Girl crept along trembling with cold and hunger.

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

When backed by buying power, wants become ________.

demands

needs

hobbies

pursues

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What is market offering?

Some combination of products, services, information, or experiences offered to a market to satisfy a need or want

offers that focusing on products than paying attention to benefits and experiences produced by these products

The act of obtaining a desired object from someone by offering something in return

Managing markets to bring about profitable customer relationships

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?

All customers will be delighted.

Customer-perceived value will increase.

Customer evangelists will become unpaid salespersons for the service or product.

Not all customers will be satisfied.

The company will need to follow up with a demarketing campaign

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The art and science of choosing target markets and building profitable relationship with them is called ________.

marketing management

value proposition

segmentation

demarketing

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?