RESEARCH - MODULES 1&2

This research requires a large number of respondents.

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

Data is in the form of words, pictures, or objects.

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

Emphasis is on discovery rather than proof.

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

The results are mainly biased.

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

The data is usually gathered using structured research instrument.

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

The researcher does not consider his/her personal opinion/perspective in his/her findings.

• LARGE SAMPLE SIZE

• SUBJECTIVE

• OBJECTIVE

• SURVEY

Reliable quantitative research can be repeated to verify and confirm the correctness of the results in another setting.

• SAMPLE SIZE

• RELIABLE

• REPLICABLE

• OPEN - ENDED QUESTIONS

Quantitative research collects and analyzes data from a sample to make generalizations and predicts about a population.

• STRUCTURED RESEARCH QUESTIONS

• RELIABLE

• REPLICABLE

• FUTURE OUTCOMES

The researcher used pencil and paper test to determine the attributes of the respondents of the study.

• FUTURE OUTCOMES

• REPLICABLE

• OBJECTIVE

• STRUCTURED RESEARCH QUESTIONS

The researcher usually selects the number of respondents randomly to become objective with the results of the study.

• OBJECTIVE

• BIASED

• LARGE SAMPLE SIZE

• SMALL SAMPLE SIZE