IMPACT-ISTAN

A product-based business sells services, while a service-based business sells tangible goods

• True

• False

Which of the following is an important characteristic of entrepreneurs?

• Following traditional paths

• Risk-taking

• Avoiding all risks

• Avoiding change and innovation

What is the difference between a business model and a business plan?

• A business model describes how a company generates revenue, while a business plan outlines the company's goals and strategies

• A business model outlines the company's goals and strategies, while a business plan describes how a company generates revenue

• Both a business model and a business plan describe the company's goals and strategies

• Both a business model and a business plan describe how a company generates revenue.

What is a unique selling proposition (USP)?

• A method for acquiring funding for a new business

• A type of business structure

• A marketing technique used to differentiate a product or service from its competitors

• A legal document required to start a business

What is bootstrapping in entrepreneurship?

• Starting a business with a large amount of outside funding

• Selling a business to another entrepreneur

• Starting a business with no outside funding

• Using a crowdfunding platform to raise funds for a business idea.

What is a pitch deck in entrepreneurship?

• A presentation used to pitch a business idea to investors

• A business plan used to secure funding for a new business

• A legal document required to start a business

• A type of business structure.

What is the difference between a venture capitalist and an angel investor?

• A venture capitalist invests in established businesses, while an angel investor invests in start-ups

• A venture capitalist provides smaller investments than an angel investor

• A venture capitalist invests in start-ups, while an angel investor invests in established businesses

• Both venture capitalists and angel investors are the same thing.

A trademark protects a company's brand, while a patent protects an invention.

• True

• False

True or False?

Email is an example of indirect marketing.

• True

• False

What is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action called?

• Inbound Marketing

• Outbound Marketing

• Direct Marketing

• Guerrilla Marketing