Review - PR and CRM - Vatel

Which one is NOT an example of Marketing Automation

• Email campaigns

• Customer Segmentation

• Retargeting Ads

• Content Campaigns

Fill in the blank:

CRM is a system which stores the information about_______ as customers, partners, and suppliers.

• stakeholders

• stockholders

• shareholders

• parties

Fill in the blank: Marketing Automation is a process to create _______ based on the scoring system.

• communication automation

• message automation

• content automation

• customer automation

In a CRM process, which step needs the support of ESP?

• Scoring

• WebActivity

• Email

• Reporting

One of the challenges that happens once CRM and ESP is not synching is......

• a breach of spam rules

• data duplication

• ISP blocking issues

• none is correct

Why is the media important in the hospitality industry?

• Reach a wider audience

• Provide credibility

• Create brand awareness

• All are correct.

Which one is NOT considered as a key PR principle in Hospitality?

• Building relationships

  with stakeholders

• Crisis management

• Managing reputation

• International Communication

One of the important elements in building brand identity in hospitality PRs is.....

• Leveraging unique selling points

• Satisfying the customer segment

• Maintaining a good relationship with the media

• None

The importance of brand identity in hospitality includes differentiation, consistency, trust, recognition and ..............

• Personalization

• Mass Segmentation

• Concentrated Targeting

• None

A consistent brand message also helps to create trust and loyalty among customers, as they know what to expect from the business and what it

stands for. True of False?

• True

• False