YS > Social CRM > Ch1: Introduction to CRM
Authored by Max Barahona
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7 questions
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1.
OPEN ENDED QUESTION
3 mins • Ungraded
What are the key differences between strategic, operational, and analytical CRM?
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2.
OPEN ENDED QUESTION
3 mins • Ungraded
What makes social CRM different from traditional CRM?
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3.
OPEN ENDED QUESTION
3 mins • Ungraded
How do we define CRM?
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4.
OPEN ENDED QUESTION
3 mins • Ungraded
How has CRM changed over time?
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5.
OPEN ENDED QUESTION
3 mins • Ungraded
Go online and research the differences between CRM as practiced by a retail bank, and CRM as practiced by an industrial goods manufacturer.
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6.
OPEN ENDED QUESTION
3 mins • Ungraded
How might CRM be used in a not-for-profit setting such as local government or charitable fundraising?
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7.
OPEN ENDED QUESTION
3 mins • Ungraded
What are the models of CRM that are widely used and how are they illustrated?
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