Cross-Discipline through Social Media Integration

This term describes activities related to the buying and selling of goods and services over the internet

• Information superhighway

• Internet Protocol (IP)

• E-commerce

• Internet of Things (IoT)

Paid marketing that delivers useful, targeted content in a form consistent with the social media platform is called:

• Programmatic advertising

• Paid reach

• Native Advertising

• Organic reach

The automated buying and selling of targeted digital ads through algorithmic data refers to:

• Programmatic advertising

• Native Advertising

• Internet Protocol (IP)

• Converged media

The blurring of paid, owned, and earned media as a marketing consistency strategy is called:

• Programmatic advertising

• Business ethics

• Attention Economics

• Converged Media

The network of physical objects with embedded technology, including internet access, refers to:

• Internet of Things (IoT)

• Internet Protocol (IP)

• Media convergence

• E-commerce

What deals with a corporation's efforts to get a consumer's focus and eyes on their message?

• Social Commerce

• Attention Economics

• Business Ethics

• Information Superhighway

True/False: Generally, as social media content grows, organic (unpaid) reach decreases.

• True

• False

This form of marketing integrates multiple channels that exchange information with each other for consistent customer experience

• Omnichannel marketing

• Multichannel marketing

• Singlechannel marketing

• Influencer marketing