Public Relations Quiz

What is the primary definition of public relations according to Grunig and Hunt?

• The management of communication between an organization and its publics

• The management of financial relations

• The creation of social media content

• The process of advertising products to consumers

Who is known as the Father of Public Relations?

• M. Cutlip

• Edward Bernays

• Glen M. Broom

• Ivy Lee

What is one of the key roles of public relations in contemporary society?

• To create fake online reviews

• To manage communication between an organization and its publics

• To solely focus on advertising

• To eliminate all forms of media

What percentage of the public does not trust public relations, according to Bernays's concern?

• 12%

• 50%

• 25%

• 69%

What is a common billing method used by public relations firms?

• Hourly rate

• Commission based on sales

• Free services for non-profits

• Flat rate for all services

What is 'greenwashing' in the context of public relations?

• Conveying misleading information about environmental practices

• A strategy to promote environmental sustainability

• A method of advertising green products

• A type of public relations event

What is the main focus of community relations in public relations?

• To conduct market research

• To engage with the local community

• To manage financial relations

• To establish relationships with the media

What is a significant trend affecting public relations today?

• Complete separation from marketing

• Reduction in the number of PR firms

• Increased specialization and globalization

• Decreased use of social media

What is the role of internal stakeholders in public relations?

• To conduct public opinion surveys

• To manage external communications

• To coordinate the needs of the organization

• To establish contact with media

Why do companies need public relations?

• To focus solely on product sales

• To create fake news

• To manage misinformation about their brand

• To eliminate competition