Quality Service Management

Product’s / services’ perceived performance in delivering value relative to a buyer’s expectation (delighted d - amused/ frustrated- disappointed).

• Quality

• Demand

• Satisfaction

• Value

Tourists attractions may be obtained through the use transportation such as buses, cars, coaches, aircraft, etc.

• Accessibility

• Accommodation

• Amenities

• Attractions

Refers to the buying behavior of final customers (individuals & organizations who avail of products / services to satisfy certain needs / wants).

• Organizational Buying Behavior

• Market Buying Behavior

• Consumer Buying Behavior

• Purchasing Buying Behavior

These can include shops, restaurants, cafes, public transport, tourist information, and public toilets.

• Accessibility

• Accommodation

• Amenities

• Attractions

Who is the Father of Tourism? (Bonus point ang mali bagsak na)

• Abraham Maslow

• Thomas Cook

• Frederick Taylor

• Ellsworth Statler

Refers to exchange activities conducted by individuals or organizations for the purpose of satisfying human needs / wants with the view of accomplishing the individual / organizational objectives.

• Marketing

• Distribution Channel

• Promotion

• Advertisement

The initiatives of marketing should have to highlight the value of memories.

• True

• False

Desire for unfulfilled needs.

• Need

• Product

• Market

• Want

These factors scrutinize the social environment of the market, and gauge determinants like cultural trends, demographics, population analytics.

• Social Factors

• Political Factors

• Economic Factors

• Ethical Factors

Customer’s estimate of the product’s / service’s overall capacity to satisfy his/her needs/wants.

• Quality

• Demand

• Satisfaction

• Value