RTP Unit 1.4 to 1.7 Revision

Which of the following is NOT a type of traditional advertising media?

• Newspaper

• Facebook

• SMS

• Radio

Which of the following is a disadvantage of advertising in newspapers?

• High reach

• High believability

• Poor print quality

• Broad acceptability

Manufacturers often need to pay a fee to have their products placed on store shelves. Fees vary according to

• brand name and location

• brand name and size occupied

• location and size occupied

• size occupied and rebates given

Which of the following is a major trade promotion tool?

• Contests

• Free goods

• Coupons

• Games

Manufacturer directs its marketing activities toward channel members. This is known as

• push strategy

• pull strategy

• sensation strategy

• mishmash strategy

Kraft uses mass-media advertising and consumer promotions is known as

• pull strategy

• push strategy

• knockout strategy

• combination strategy

Which one of the following is an example of outdoor promotion?

• Sunshine bread sampling at NTUC

• Visa kiosks in Toa Payoh Hub

• New Year promotion at Takashimaya

• Cooking demonstration at OG complex

Which one of the following is an example of indoor promotion?

• Osim demonstration at IT show

• Bridal exhibition at Suntec Concourse

• JL Fashion warehouse sale at Singapore EXPO

• Hugo Boss fragrance launch in Tangs department store

The aim of a sales promotion campaign is to get customers to

• tell a friend

• stop and see

• purchase more

• stop and enquire

With sales promotion, store / business will be able to

• buy more

• speed up slow moving items

• stop and shop

• have a repeat purchase