SYBMS IMC MCQs EXTERNALS REVISION

 _____ mix is a combination of different promotional channels that are used to communicate the marketing message

• Dealer

• Promotional

• Political

• Social

A free product given to customers to encourage trial and purchase refers to a __________.

• rebate

• sample

• point of purchase display

• frequent user incentive

Under _____ advertising, the organisation does not advertise its core product directly but does so in disguise.

• topical

• social

• reminder

• surrogate

 _______ is any distortion or interference with the reception of the message which might come from any of the communication elements or from outside.

• Noise

• Message

• Channel

• Media

_____ is the repeat purchase in favour of a particular product.

• Brand loyalty

• Brand image

• Brand awareness

• Brand positioning

QR code stands for _____ code.

• Quick Recall

• Quick Response

• Quick Reaction

• Quick Recovery

In 1961, Russell Colley developed the _____ model.

• CSR

• DAGMAR

• AIDA

• IMC

_____ is done through testing, monitoring and measurement.

• Stimulation

• Publicity

• Presentation

• Evaluation

A _____ contains valuable information about different current events.

• poster

• wall painting

• transmitter

• newspaper

 _____ is a form of direct marketing in which the sales associates places calls to gain new customers or to retain the current ones.

• Direct Mail

• Sponsorship

• Telemarketing

• Internet Marketing