數位行銷第一章
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Professional Development
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University
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Medium
伯謙 張
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10 questions
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1.
DRAG AND DROP QUESTION
1 min • 5 pts
數位行銷是指在明確的目標下,透過各種市場交易活動,針對顧客需求,於數位環境中所進行的 (a) 、 (b) 與 (c) 。
Answer explanation
先創造對顧客有價值的產品/資訊/服務後,再透過適當的傳播管道進行溝通,讓顧客瞭解其價值,之後再將商品以遞送給消費者,達到雙贏的目標
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
請問什麼是「RTB」?
是一種即時戰略遊戲
是一種新式的數位行銷平台
是一種用在網路廣告的競價機制
是廣告投放的數據平台
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
請問類似Netflix串流影音服務是屬於那一種市場交易模式?
第一型實體產品/實體服務
第二型實體產品/數位遞送
第三型數位產品/實體服務
第四型數位產品/數位服務
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
老師在課堂上舉例iPhone是賈伯斯偉大的發明,請問對消費者來說,這是屬於價值的那一項過程?
價值遞送
價值創造
價值共享
價值創造
5.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
數位行銷演變至今,行銷者逐漸重視那兩個領域,提昇市場的競爭優勢
數據分析
網站建置
虛實整合
社群經營
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
行銷策略規劃的第一步是什麼?
擬定預算
確定行銷目標
鎖定目標客群
收集市場情報
7.
MATCH QUESTION
1 min • 5 pts
請說明數位行銷時代的4E行銷組合
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