Attitude Measurement Scale

IIdentify the type of scale:

In a survey by McDonald’s fast food, kids are asked to rate orange juice from bitter to sweet.

• Likert scale

   

• Semantic Differential

• Itemized Rating Scale

• Graphic Rating Scale

What is the scale being used as indicated below:

H & M asked survey respondents to identify their perceptions about the level of fashion for a new pants.

Old Fashioned 1 : 2 : 3 : 4 : 5 :6 :7 Contemporary

• Sematic Differential

• Stapel

•  Graphic Rating

• Likert

What type of scale is being used for this survey?

Provide your level of agreement to the statement below

H &M sells very old fashion clothes

1)      Strong disagree (2) Disagree (3) Neutral (4) Agree (5) Strongly agree

• Paired Comparison

   

• Stapel

• Rank order

• Likert scale

Identify the type of scale?

Put these fast-food chains in order of preference from 1^st, 2^nd 3rd:

KFC____________

McDonald’s_______

Burger King_______

• Paired Comparison

• Rank Order

   

• Likert Scale

• Graphic Scale

Identify the type of scale:

Which vehicle make do you prefer?

i. BMW______or Mercedez-Benz___

ii. Mazda_________ or BMW_____

iii. Mazda______ or Mercedez-Benz____

• Paired Comparison

• Rank Order

   

• Likert Scale

• Graphic Rating

Identify the type of scale?

Allocate a total of 100 points to show the features you want in a pho

i. Bluetooth_____________

ii. Wirele________________

iii. Offline-radio___________

iv. Voice recorder   _________

Total            100 points

• Constant Sum

   

• Rank Order

• Semantic Differentia

• Likert scale