Chapter 14

What is an example of a type of ownership in Retail Operations?

• Franchise

• Automatic retailer

• Independent retailer

• A and C are correct

What is the main difference between Multichannel and Omnichannel?

• In Omnichannel all the channels available to consumers are connected

• In Multichannel all the channels available to consumers are connected

• Omnichannel = one channel. Multichannel = multiple channels.

• These two words are used as synonymous.

Depth is the assortment of products offered and width is the number of different brands offered within each assortment.

• True

• False

The retailing mix consists of the Four P’s, plus:

• Personnel

• Presentation and personnel

• Problem solving and personnel

• After purchase behavior

This image is an example of:

• Chain store

• Automatic retailer

• Franchise

• Independent retailer

Retail industry in America comprises mostly small businesses, while is being dominated by a small number of large companies

• True

• False

  ________ sell bulk quantities of merchandise to customers at volume discount prices in exchange for a periodic membership fee.

• Discount stores

• Supercenters

• Warehouse clubs

• Franchises

What is an example of Nonstore Retailing?

• Going to Walmart to buy milk

• Getting a cookie from a vending machine at USF

• Quick stop at 7-Eleven after a night out

• Buying a luxurious dress at Bloomingdale's