Unit 8 Close reading

A substantial percentage of the company’s profits were dependent on

penalizing customers.

• E

• F

• G

• H

The company steered its customers toward an online collaborator.

• E

• C

• A

• B

The company invested heavily in physical media.

• H

• F

• A

• B

The company was operating at a substantial deficit from the outset.

• C

• H

• A

• F

Problems in the housing market affected the disposable income of potential customers.

• H

• C

• A

• E

The company chose a business model different than the one consumers were used to.

• E

• D

• C

• B

Poor communication misled customers.

• D

• E

• F

• G

A competitor capitalized on a demand for instant access to streamable

content

• A

• B

• C

• D