mkt202

The core objective of mobile marketing is to reach target consumers and

• direct them to a website to increase traffic

• obtain personal and/or financial information

• engage them on their mobile communication devices via multiple channels

• guide them to malicious websites

Brands and businesses can utilize mobile computing and communication to reach and engage prospective consumers as well as grow sales.

• true

• false

A mobile digital marketing strategy is the most difficult to envision, develop, and manage. Which of the following is NOT one of the reasons?

• It should account for numerous user activities

• It is limited to a single platform

• It involves many types of devices

• It should work across various software applications

Affordance” is __

• the ability of a consumer to make a purchase.

• a comparison of give and take in a mobile marketing strategy.

• a factor considered when creating a marketing software application.

• a property or feature of an object that presents a clue or cue on what can be done with this object.

__________________was/were later adopted by engineers and designers to improve the functionality of technological tools.

• Cognitive affordance

• A multi-channel digital marketing strategy

• The concept of affordance

• Structural elements

One of the most significant advantages of mobile marketing is its omnipresence. All of the following are advantages to the omnipresence of mobile devices EXCEPT:

• Consumer privacy protection

• Proximity to the user

• Increased access to people all over the world

• Mobile communication is personal and social

Omnipresence is the affordance that creates an opportunity for marketers to have active and dynamic conversations with their targets instead of just delivering a marketing message or passively collect consumer feedback.

• true

• flase

Which of the following is an advantage of location-based mobile marketing?

• Tailored messages, which customers receive to help them find products and services nearby

• Privacy, which is not a concern for consumers when marketing is the goal

• Location accuracy, which is always correct with today’s location services.

• Opt-In requirements that allow customers to provide data